Charge Debuts Electric 1967 "Mustang" at Goodwood

Anarchy in the UK

American muscle has hit the UK at the Festival of Speed and it’s surprisingly electric. Charge, a British car manufacturing startup has used officially licensed Ford body shells to create their Electrified Mustang. Charge has removed the gasoline-burning engine of Ford’s pony car and deleted the classic Mustang badging, exchanging the iconic running horse for the company’s own cross-bar emblem. 

Electric Horsepower

The symbol of the horse may be gone but not the horsepower.  Charge claims that their Electrified Mustang will be capable of a maximum speed of 149 mph, going from 0 to 60 in just under four seconds. 

They’ll never hear you coming.  It may be fast but is it really a muscle car?  Speed, style, and performance are all part of a classic pony car but there are other factors that add to the appeal.  There’s something visceral about hitting the gas and hearing an engine roar, a hot rod alchemy that comes from exhaust fumes and burning rubber as your tires squeal and smoke.  How can you show off at a traffic light if you can’t rev up your engine loud enough to be heard? 

>>Join the conversation about the 2020 Shelby GT500 here in The Mustang Source.

Silent Nightmare

Charge is not the only company taking a gamble on new technology versus nostalgia.  This summer, Harley-Davidson is debuting the Livewire, Harley’s first-ever electric motorcycle.  Harley’s Livewire and Charge’s Electric Mustang are reaching out to an audience that wants speed and style but desires an alternative to fossil fuel. These audiences seek eco-friendly performance for various reasons but obviously show that not everyone that wants a smart car wants to drive around in a tiny metal box.  Electric muscle cars and motorcycles are products intending to cross into new territory and leave the comfort of the greasy garage in favor of greener pastures. 

>>Join the conversation about the 2020 Shelby GT500 here in The Mustang Source.

Batteries Included

Carbon horseshoe print, is it for everybody?  Some of us need to hear the roar of an engine, it’s something that we know and love and expect with certain vehicles.  We’re easily seduced by the low rumble of a powerful engine.  Sometimes we even change the exhaust systems in our rides to make them louder.  The Electric Mustang is the car for someone that loves the classic look but doesn’t want the entanglements of driving a fifty-year-old car.  Unless you’re a mechanic or you’ve bought a car that’s been kept in pristine condition or has been painstakingly restored to perfection, you’re bound to have breakdowns.  A hard-driving classic is usually harder to find than one that needs a lot of maintenance and upkeep.  Charge’s vehicle may miss some of the ambiances but it does offer a dependable driving solution that’s safe for the environment.   

>>Join the conversation about the 2020 Shelby GT500 here in The Mustang Source.

Sticker Shock

What? Did you think that something like this wouldn't be priced at a crazy point? Charge’s Electrified Mustang may sound like the best of both worlds, a high-performance car with no carbon footprint.  A vehicle that looks awesome and drives fast but before you purchase one you should consider the price.  Charge only plans to manufacture just 499 cars with a starting price tag of a measly $377,000.  But hey, at least you’ll save money on at the pump.  Customers interested in purchasing the Electrified Mustang can reserve one online.  However, just remember that there’s no exhaust pipe to go along with that power. 

>>Join the conversation about the 2020 Shelby GT500 here in The Mustang Source.

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